It is a common fact that visuals are just easier to process. And this is definitely no secret to marketers. Actually it is the primary reason a huge mainstay in advertising has always been images. It’s also the reason images have always been a huge mainstay in almost all social networks, with the tidal wave of photos and image-based content shared.
The Rise of Visual Listening from Social Media
The growth of image-based social networks like Instagram, Pinterest, Snapchat, Vine, and Tumblr. Twitter and Facebook illustrates that, nowadays, images have become the currency of choice in social conversations. Thus, we can expect that visual listening should be a top priority for savvy political campaigns and politicians in 2017.
Big data and technology has come a long way, in that the tools available to us, such as that used by KI Design, is able to recognize the difference between an image of a dog and a cat, and detect the sentiment of the author behind the image. Such advancements in technology has unleashed the potential and sophistication of visual listening. As a result, we are now opened up to a world of political social media analytics like never before, that has offered new insights by discovering more about the moments in which campaign images and messages are used in relation to other images, content, and politicians.
The Role of Visual Listening in Political Campaigns
As a politician using visual listening, you’ll be able to spot patterns and correlations from the public that could lead to new campaign strategies, reveal untapped potential voters and stimulate the development of your messages, by responding to what the general public actually wants you to talk about. For example, imagine the type of campaigns your political party can create after discovering that the public frequently is sharing photos of themselves in nature with eco-friendly gear on. Naturally, you can assume the environment is important to these individuals and be sure to include eco-friendly messages into your campaign.
The use of social media in politics- especially Twitter- has dramatically changed the way politicians are leading their campaigns and how the campaigns themselves are run. Most importantly, however, social media has changed the way Canadians interact with their running and elected officials. The value of social media is in its immediacy and visual listening is one way politicians and their brand managers can then adjust their campaigns accordingly, without the use of expensive consultants.