Every politician’s campaign manager knows it is not easy to track the influence of their campaign. Especially, given the fact that many political parties today are in a situation of permanent campaigning. This is in large part due to the […]
Social media has become one of the most important platforms politicians have. Different media outlets can be used to reach different goals. Many studies have concluded that candidates who are actively engaged with positive interactions on social media receive larger […]
It is a common saying that people are born leaders. However, unlike those running for office, a brand has to be built carefully and intensively. Branding has become a pervasive and vigorous component of all modern political campaigns. After all, […]
It is without doubt that social media has become ubiquitous for social networking, content sharing and political branding. However, the content the public shares on these networks remain largely untapped by political hopefuls. In particular, many are not using the […]
Unlike the political brand managers in the past, we now have access to social media and digital platforms like never before. Such platforms have opened up a world of data analytics whereby masses of social analytics allow us the capacity […]
Visual Effectiveness It is a common fact that visuals are just easier to process. And this is definitely no secret to marketers. Actually it is the primary reason a huge mainstay in advertising has always been images. It’s also the […]
Following Donald Trump’s recent Presidential victory, there has been a lot of optimism around social media for politicians- after all, social media platforms are what is attracting amass amounts of audience segments. However, like any communication medium, measuring the marketing […]
In the latest Kardashian-Jenner clan scandals, we must add Pepsi’s latest commercial. The 2-minute-39-second “short film,” has Kendall Jenner leaving her modeling gig to join a protest. Towards the end of the ad, the Keeping Up with the Kardashians star brings […]
Thriving online social networks offer new tools that can help our current generation of politicians to communicate with the public more effectively. As Twitter is one of the most widely used social media networks, being a strategic tweeter can help […]
Politicians who think that social media is just one more way they can push their latest message or increase their presence are wrong. Every politician (and should) have different goals for their social media campaign. First and foremost you need […]