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Dr. Wael Hassan

What is a Social Campaign Analysis?

July 5, 2017 Dr. Wael HassanBig Data, politics, social media

Every politician’s campaign manager knows it is not easy to track the influence of their campaign. Especially, given the fact that many political parties today are in a situation of permanent campaigning. This is in large part due to the […]

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The Importance The Right of Hashtags

June 19, 2017 Dr. Wael HassanBig Data, politics, social media

Social media has become one of the most important platforms politicians have. Different media outlets can be used to reach different goals. Many studies have concluded that candidates who are actively engaged with positive interactions on social media receive larger […]

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The Importance of Social Media for Branding In All Political Campaigns

June 14, 2017 Dr. Wael HassanBig Data, politics, social media

It is a common saying that people are born leaders. However, unlike those running for office, a brand has to be built carefully and intensively. Branding has become a pervasive and vigorous component of all modern political campaigns. After all, […]

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Predicting the Future through Social Media Analytics

June 6, 2017June 6, 2017 Dr. Wael HassanBig Data, politics, social media, Twitter

It is without doubt that social media has become ubiquitous for social networking, content sharing and political branding. However, the content the public shares on these networks remain largely untapped by political hopefuls. In particular, many are not using the […]

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How New Politco is Changing the World of Elections

May 10, 2017May 11, 2017 Dr. Wael HassanBig Data, politics, social media, Twitter

Unlike the political brand managers in the past, we now have access to social media and digital platforms like never before. Such platforms have opened up a world of data analytics whereby masses of social analytics allow us the capacity […]

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 How visual listening can transform your social media strategy

May 3, 2017May 8, 2017 Dr. Wael Hassanpolitics, social media, Twitter

Visual Effectiveness It is a common fact that visuals are just easier to process. And this is definitely no secret to marketers. Actually it is the primary reason a huge mainstay in advertising has always been  images.  It’s also the […]

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How to Effectively Listen to your Social Media Program to Enhance your Political Campaign

April 20, 2017May 8, 2017 Dr. Wael Hassansocial media

Following Donald Trump’s recent Presidential victory, there has been a lot of optimism around social media for politicians- after all, social media platforms are what is attracting amass amounts of audience segments. However, like any communication medium, measuring the marketing […]

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How KI Social can help companies avoid disasters like the Pepsi video

April 11, 2017May 9, 2017 Dr. Wael Hassansocial media

In the latest Kardashian-Jenner clan scandals, we must add Pepsi’s latest commercial. The 2-minute-39-second “short film,” has Kendall Jenner leaving her modeling gig to join a protest. Towards the end of the ad, the Keeping Up with the Kardashians star brings […]

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How to Predict Which Tweets Will Do Well

April 10, 2017May 9, 2017 Dr. Wael Hassansocial media, Twitter

Thriving online social networks offer new tools that can help our current generation of politicians to communicate with the public more effectively. As Twitter is one of the most widely used social media networks, being a strategic tweeter can help […]

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How Donald Trump Used Social Media Analytics to Increase his Influence…and Win

April 5, 2017April 6, 2017 Dr. Wael Hassanpolitics, Uncategorized

Politicians who think that social media is just one more way they can push their latest message or increase their presence are wrong. Every politician (and should) have different goals for their social media campaign.  First and foremost you need […]

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