Frequently Asked Questions

Wondering how our social media analytics tool can help you advance the effectiveness of your political campaign? Here are some of the most frequently asked questions and brief answers. Please contact us directly for more in-depth information.

How can I sign up for New Politico?

Please call one of our contact numbers (San Francisco 415.849.9215 or Toronto 416.579.8486) to speak with a representative and set up your account.

How does New Politico gather geographic data?

We determine the countries and cities where tweets originate using a mix of geo-tagged coordinates from mobile devices, and other attributes such as users’ profile/bio information, time zones, languages and content of their tweets.

How can I export the data from the application?

Each analysis can be exported into Excel or displayed through a variety of graphical representations.

Depending on the project or client’s needs, we offer multiple reporting, analysis and data extraction options. These report features include:

  • Daily/weekly/monthly reports
  • Presentation-ready reports
  • Automatic report generation
  • Custom template
  • Basic or personalized dashboard

 What support does New Politico offer?

We leverage online dynamic services and a support portal/ticketing system that can be accessed by customers electronically, 24/7. With a team of national employees, we have the ability and the resources to provide implementation support, training and ongoing customer support from 8:00a.m. to 6:00 p.m. EST via telephone and email/web support (including Skype).

How do I run an analysis of my social media account?

Results will run immediately after you tell the tool what accounts and what time frame you would like to monitor. New Politico can monitor your own content as well as your peers’ and opponents’.

What languages does the tool analyze?

Our tool is language agnostic, meaning that it can investigate any language, including symbol-based languages.

What platforms can New Politico Analyze?

New Politico can analyze data from the following sources:

  • Blogs
  • Facebook
  • News websites
  • Twitter
  • Instagram
  • Forums
  • New Sites
  • Instagram
  • LinkedIn groups
  • LinkedIn Company pages
  • Pinterest
  • Sina Weibo
  • YouTube
  • Tumblr

And more!

How can New Politico Help improve my campaign brand?

Our tool can offer you an insight into public opinion and thought, which can help you plan for the next big political campaign move. For more tips on building your political brand, check out:

How can New Politico help expand our messages?

Our analysis can show you a ‘live’ update of the keywords people are using to talk about a certain topic, and who the most influential people are. This allows campaign PR teams to respond appropriately to what people are saying, so you can engage with those whose views carry the most weight.

What analytic techniques does New Politico use?

New Politico uses the following analytic techniques:

  • NLP (Proprietary)
  • NLP (Via Partner)
  • Keyword-Based Sentiment Analysis
  • Pattern-Based Analysis
  • Location-Based Analysis
  • Social Network Analysis
  • Machine-Learning: Active Learning
  • Image Analytics

Some of the metrics our tool can extract are detailed below. Please note that the term website indicates any social media platform.

Metric Meaning
Page views The number of times any page on a website loads in a visitor’s web browser
Keywords Words that visitors use to find your Website when using a search engine. New Politico provides a list of keywords that have been searched by users who find your website.
Home Page The first page a visitor views after the splash page during a session
Landing Page The first page a visitor views during a session; also known as the entrance page.
Organic Traffic Visitors who come to your website from unpaid organic or natural search engine results.

Formally Unique visitors

Internet users who have not previously or recently visited your site within a specified time.
Referring Sites Other websites that refer or send visitors to your website.
Segment A segment is a subset of your Analytics data. Segments let you isolate and analyze those subsets of data so you can examine and respond to the component trends in your business.
Annotations Annotate any occurrence that may positively or negatively influence activity on the website.
Mobile engagement Compare engagement via desktop and mobile devices.

What makes New Politico different from other analytics services?

Unlike other social media analytics services, New Politico is able to offer:

  • Customizable Insights: Allows you to be notified automatically of mentions that matter based on your campaign’s needs, and route them to the right colleague or team member
  • Party Brand Reputation Management: Monitor your local, national or even global online reputation, brands, messages and competitors across many domains. We also offer you the ability to measure brand health (Awareness, Perception, Satisfaction etc), conduct a SWOT analysis to identify threats and opportunities, and improve your campaign messaging based on public feedback.
  • Seamless User Experience
  • Customizable UI, Newsletters, Email Alerts, PPT reports: For a more immersive experience, New Politico allows you to change the interface of the platforms to the colours of your campaign and more.

Is the tool always available?

Our Social Media analysis tool is accessible seven (7) days a week, twenty-four (24) hours a day, 365 days a year. Clients can access analytics and archives of past reports at any time, and receive support through the KI DESIGN ticketing system.

Unique to this tool is that the searches do not run out or expire until they are turned off. New Politico can also go back in time to examine historical events; this means that even when it is turned off, our tool offers a historical and representative archive of twitter all day long. To date, our system has archived approximately 500 million Tweets (and counting), on topics such as racism, data journalism, pandemics (such as Ebola and Zika), technology, immigration, terrorism, culture, and the 2016 US election.